If your website is not working for your church, it may actually be working against it. Fair or not, everything about your church’s website reflects on your ministry. If your website is poorly organized, dull, unattractive, outdated or incomplete, it creates the impression that your church also is disorganized, dull, dowdy, out of touch, or unable to communicate the most basic information — and who would want to go to a church like that? Whether your church actually is any of those things is beside the point; it’s the impression you’re making that counts, as the impression affects your church’s ability to attract newcomers through its website.